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Friday, September 15, 2006

How to choose paid directory for web site listing?

Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity by having one way inbound links from theme based sites or pages, with different optimized anchor text, from different IP Class blocks and domains. This can easily be achieved by buying Internet web directory listings. Directory promotion is one of the best methods of website promotion. Before buying directory listing or registeration you must check the following points to ensure that you are going to get what you need.

Dmoz and Yahoo Listing

Ensure that web page directory where you are going to buy registration is listed in Dmoz and Yahoo Directory. It will ensure quality of the web site directory.

Static Text Links

Ensure that you are getting static text links which are also known as search engine friendly url links from such directories. Various directories use redirection method in website listing to count hits or rating. Such links are usually not indexed by search engines and you cannot get any link popularity benefit out of it. For example (redirection method)

Web Directory URL's
Ensure that website directory URL's are search engine friendly as search engine index them easily. If website directory has dynamic URL's search engine some time find difficulty in indexing or may not index whole directory as it is generating duplicate URL's so your site also does not get any benefit of such listings.

Age of Web Site Directory
Check the age of directory which is very important to determine its stability and quality. Universal rule is " Old is Gold". Search engines give more weight to old domains. You can check Whois record to determine the age of web directory. Many new directories disappear after few month for one or another reason.

Major Search Engine Inclusion

Ensure that paid directory you choose are listed in Google, Yahoo and MSN. Recently Google has banned many directories or poor quality Internet directories.

Keyword in Title
Ensure that web site directory editor allows using anchor text of your choice so that you can add your keyword in Title as an anchor text.

Alexa Ranking and Google PageRank
Ensure that paid directory has good Google PageRank and Alexa Ranking. Quality directory is always a good source of direct traffic to your website.

"no-follow" Tag
Ensure that directory is not using "no-follow" tag on your static text link as this tag prohibits search engine to count it as vote or link, thereby the such listing is of no use to you.

Quality of Websites Listed

Check the quality of websites listed on directory as this will ensure the directory quality. Specially check the quality of websites listed in your category to ensure that your link will be from a relevant quality or authority page.

Sponsorship Listing
Ensure that there is provision to enhance your listing from regular to sponsored listing. Some time you get good traffic and may like to enhance to Sponsorship Listing.

Directory Ranking
Check search engine ranking of web directory for specific category topics. If web directory categories are ranking on search engine then it means it is a quality directory.

Too Many Empty Categories

Ensure that web directory should not have too many empty categories as search engine consider them duplicate pages. It indicates the web directory is not popular and it will not give much traffic.

Number of Outbound Links
Ensure that number of website listed on page is not more than 50 as higher the sites listed lesser the link popularity and traffic you will get. If links are higher the probability of visitor click on you listing will be less. Also ensure that you are listed on first page of category.

Back Link and its Quality

Check Web directory back links and its quality. See category where you are going to be listed is shown in search engines back links or not.

Payment Option Annual or Permanent
Check either web site directory accept annual fee for listing or One time for permanent listing It will help you in calculating ROI on directory listing.

Site-Wide Link
Ensure that web directory is not selling site-wide links as search engine banned few directories in past which are selling site-wide links or selling PageRank as they are considered as link sellers.

Mission of Directory
Carefully study the mission of web directory. Choose the directory which is committed to building a comprehensive directory, while maintaining a high standard of listings. Beware of web directories whose mission is to just sell PageRank or listing only for search engine purposes as sooner or later they will be banned by search engines.

So if you ensure some of these above mentioned points not only such directory listings will help you build a good link popularity for your website but will also increase your site visibility and lead to more traffic.

Picking Powerful Keywords: is important for Search Engine Optimization

On-Page Optimization

1. Google & Yahoo! are known to pull from which sources for displaying web page descriptions on the search results pages?
AnsDMOZ listings, Title tags, Meta Description tags and text culled from the body of the page

Google has recently been identified as using text culled from the page, the meta-description created by the page author, or the DMOZ description when displaying results in their listings.

2. What is typically regarded as the "optimal" keyword density?
Ans.No optimal kw density exists because search engines do not use it for ranking purposes

Keyword density is used by the search engines only to determine which documents might be relevant to a particular query. Term weight is what the search engines use to determine the strength of a term/phrase in a particular document for ranking purposes.

3. Which of the following file types are NOT cached by Google?
Ans.Macromedia Flash files (.fla)

Google claims to be able to spider and cache all of the documents above with the exception of Macromedia Flash designer files (.fla) and nonsense files. However, tests by several SEOs, including, most recently, one that was posted about by Mikkel deMib Svensen at SEW reveals that Google can spider and create "cached snapshots" of any html/xml compatible file no matter its extension.

4. How many characters (including spaces) of a web page's title tag does Yahoo! display on the results page?
Ans.More than 80 characters

Yahoo! will show up to 119 characters (including spaces) in the title of a search result listing.

5. When designing the information architecture of a website, which of the following statements is NOT a good idea
Ans.Reduce external links to as few as possible to avoid leaking PageRank out of the site

Reducing external links to avoid leaking PageRank is an unwise decision as search engines, including Google do not penalize for "leaked" link popularity and often reward pages and sites with on-topic relevant outbound links.

6. Which tag is preferred by the W3C for emphasizing important text?Ans. < strong >

The W3C notes that the < strong > tag is the preferred method of emphasizing text, rather than simply changing its visual effect.

7. What percentage of a page's contents must be the same for a search engine to consider it "duplicate content"?
Ans.No set percentage, the value change constantly and have never been disclosed

The percentage of similiar or replicated content required to trigger a "duplicate content" penalty varies among the search engines and is thought to be dynamic so that no testing can reveal the exact percentage.

Search Marketing and Social Media

The phrase Social Media Optimization, (SMO), has quickly become an industry buzzword in search marketing circles. The term refers to the practice of crafting, altering or augmenting profiles, images, movies and other files to be easily found and well shared in social media applications such as, MySpace, or Flickr, and by interested parties throughout the blogosphere.

The ultimate goal of any marketing campaign is to put products or services in front of as many interested eyeballs as possible. Where the public leads, marketers, by necessity, must follow and if those eyeballs begin to congregate over there as well as over here, many marketers feel the need to move. Tens of millions of registered members populate dozens of social networks. People appear to enjoy the ability to form communities and inform each other. Online marketers looking for another winning venue are therefore turning to social media spaces as social marketing tools.
For the past five years, the number of high-traffic venues for search marketers remained fairly constant, consisting primarily of Google. More recently, the space has been supplemented by Yahoo, Ask and MSN. For the most part, five years of consistency has benefited the search engines, their users, online merchants and the SEO/webmaster communities. Nothing stays static very long on the Internet though. The online marketing metaverse has expanded yet again.

People like applications that make life easier. That's why search is somehow part of practically every application people use online. One of the major appeals of social media networks is that by nature, they are about sharing information, usually from a highly personalized point of view. As the theory goes nobody knows everything but everyone knows something. Collectively, we must know a great deal. Where search tools are about users pulling information and Web2.0 applications are about pushing information to users, social media steps into the middle ground by pushing information to subscribers and inviting others to pull information via shared files.

In a social network, large groups of people who would otherwise likely be strangers associate with each other based on spider-web networks of contacts, friends, images, interests, and occupations, creating ever expanding communities. These communities, built around shared ideas and interests, draw users by giving them the ability to educate, inform and share with others.

Both Google and Yahoo have embraced social networking in their membership based services for years, starting with Yahoo Groups and Google's Orkut. More recent products include Flickr (Yahoo), Picasa (Google), Yahoo Publisher Network, and Blogger (Google). The major search engines have learned from the lesson suffered by the music and movie industries over the past decade.

About eight years ago the true power distributive power of the Internet was demonstrated by peer-to-peer file sharing networks. When Napster appeared on the scene, the music files of millions of people became illicitly traded public property, virtually overnight. A similar thing happened to the movie industry two years ago with broadband and bit-torrent. As soon as a large enough number of Internet users catch on to a technology that delivers access to the information or entertainment they want, that technology becomes a trend. Sometimes, trends have a way of becoming habit.

Social media applications have transited from trend to mainstream usage. Thousands of new users sign up for Flickr, MySpace, Facebook, Linked-In, Tribes and other community-active networks every day. As a result, blogging, image sharing and new-media content creation have moved well beyond creative geekery and corporate PR departments to become a trans-global pastime. Now that the various social network tools have acquired mass-market popularity they represent a pirate's treasure to corporate PR departments and the online marketers ready to serve them.

As far as treasure troves go, the world of social media is fairly easy to find; access and start working in. Creating a MySpace membership or a Flickr account is as easy as filling in a simple form. While building a MySpace profile is slightly more difficult than outfitting a Flickr portfolio, both are easy enough for new users to begin immediately. Partially because social media is so easy to use and partially because sharing information, recommendations and the latest outrageousness with friends and strangers alike is so cool, tens of millions of people have populated the social environments with hundreds of millions of files, ranging from music, images, documents and movies.

Social media is a cool, barely controlled environment in which individual users can form instant communities, finding friendships based on shared interest, passion and ideas. So how long do such environments remain cool after the invasion of barbarians cleverly disguised as marketing experts? That all depends on how we (the barbarians), make use of the virtual villages we're migrating into.

The problem with breaking in any new marketing medium is the instant gold-rush mentality of the advertisers who are early adopters. As recently as six or seven years ago, for instance, the majority of SEOs chased placements without a great deal of regard for the integrity of the search results. Claiming every possible Top10 placement under any given keyword phrase for a single site on AltaVista, InfoSeek and Lycos was entirely possible, and it was done with mercenary zeal. Ask any long-term SEO about the earliest days of the industry and most, if not all will show a slow, sly, satisfied smile. Back then, everything was blackhat. Before PPC paved the way to profitability, the search engines naturally considered SEOs as dangerous enemies.

Social media is a cool, barely controlled environment in which individual users can form instant communities, finding friendships based on shared interest, passion and ideas. So how long do such environments remain cool after the invasion of barbarians cleverly disguised as marketing experts? That all depends on how we (the barbarians), make use of the virtual villages we're migrating into.

The problem with breaking in any new marketing medium is the instant gold-rush mentality of the advertisers who are early adopters. As recently as six or seven years ago, for instance, the majority of SEOs chased placements without a great deal of regard for the integrity of the search results. Claiming every possible Top10 placement under any given keyword phrase for a single site on AltaVista, InfoSeek and Lycos was entirely possible, and it was done with mercenary zeal. Ask any long-term SEO about the earliest days of the industry and most, if not all will show a slow, sly, satisfied smile. Back then, everything was blackhat. Before PPC paved the way to profitability, the search engines naturally considered SEOs as dangerous enemies.

Wikipedia list of social networking websites

Thursday, September 14, 2006

Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts

This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:

Matt recommends using dashes over underscores to delimit words in urls. 2005.
Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.

Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.

If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.

Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

Assign unique, descriptive tag and headings to every page. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">10.</span><br />Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">11.</span><br />Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">12.</span><br />Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">13.</span><br />Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">14.</span><br />Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">15.</span><br />Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.<br /><br /><span style="font-weight:bold;">16.</span><br />Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.<br /><br /><span style="font-weight:bold;">17.</span><br />External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.<br /><br /><span style="font-weight:bold;">18.</span><br />Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — vs. vs. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.<br /><br /><span style="font-weight:bold;">19.</span><br />Do not use the URL removal tool to remove if you are worried about URL canonicalization and have both and in the Google index. This will remove the entire site. 2006.<br /><br /><span style="font-weight:bold;">20.</span><br />Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.<br /><br /><span style="font-weight:bold;">21.</span><br />404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.<br /><br />Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble, I'm sure.<div style="clear:both; padding-bottom:0.25em"></div> </p> </div> <p class="post-footer"> <em>posted by Leo at <a href="" title="permanent link">2:34 PM</a></em> | <a class="comment-link" href=""location.href=;>0 comments</a> <span class="item-action"><a href="" title="Email Post"><img class="icon-action" alt="" src="" height="13" width="18"/></a></span><span class="item-control blog-admin pid-1072213917"><a style="border:none;" href="" title="Edit Post"><img class="icon-action" alt="" src="" height="18" width="18"></a></span> </p> </div> <!-- End .post --> <!-- Begin #comments --> <!-- End #comments --> <h2 class="date-header">Monday, September 11, 2006</h2> <!-- Begin .post --> <div class="post"><a name="115800264801332163"></a> <h3 class="post-title"> The 10 Best Resources for CSS </h3> <div class="post-body"> <p> <div style="clear:both;"></div>If you have been paying attention, you certainly have noticed an increasing number of websites that are employing CSS and an increasing number of resources talking about how great CSS is. If you have not yet jumped on the CSS bandwagon, you may want to consider doing so immediately.<br /><br />CSS has many different benefits for website owners. The most obvious is the pure, raw design capabilities CSS brings to websites. CSS can control everything from the size of your font to the very layout of your page. A site designed with proper HTML and CSS can avoid incorporating almost any design elements into the actual HTML. This means a website owner can change the entire look of their whole site without changing a single HTML page. For owners of sites with dynamic content or sites that have a lot of content (blogs, forums, stores, etc), this becomes a huge time saver.<br /><br />CSS also allows a website owner to build their HTML in a nice, logical order. Often when using tables to layout a website, the HTML that powers the website is not laid out in a logical order (this is referred to as the 'code flow'). This can hurt website owners in two ways. The first, and more important way, is to recognize that not everyone who uses the Internet is viewing your website through a visual browser such as Internet Explorer or Firefox. There are a whole group of people who are viewing websites using web readers and other tools which rely on well-organized code. Secondly, a well-organized website can actually help your search engine rankings. When a spider discovers a page that is well organized and not filled with a lot of extra HTML code, it can determine more accurately and quickly what that page is really about. Let's face it, we all want to help the spiders, right?<br /><br />It is in the spirit of CSS that this article is written. There are hundreds of websites offering CSS tutorials, CSS examples, competitions, and showcases. There may be some that we are not aware of which are not displayed here, and if so, we encourage you to let us know in the <a href="">Site Reference Forums</a>.<br /><br />With that said, we must offer a word of warning before going to any of these websites. These sites can become very addicting if you enjoy web design in the slightest way. Some of these sites link to literally hundreds of other sites which will catch your interest.<br /><br />Now that the warning has been issued, we present to you a list of our favorite CSS websites.<br /><br /><a href="">CSSZenGarden</a><br />If you have any doubts over how powerful CSS really is, then you need to visit CSS Zen Garden. CSS Zen Garden is a display of the power and beauty of CSS. The concept is simple: see how many ways designers can take the exact same HTML code and produce completely different looking pages. As you browse through the various designs, you will find that the only thing changing the way each page looks is the CSS file. The HTML is exactly the same.<br /><br />CSS Zen Garden is a great showcase of creativity and technical expertise. It is also important to point out that CSS Zen Garden does not use any tables for their layout. Everything is done in pure, simple HTML and CSS.<br /><br /><a href="">The Web Developer's Network</a><br />Any of the sites that make our favorites list are certainly listed on this extensive resource page. Be warned, this page has so many resources listed it is easy to get lost for hours exploring them. Some of the resources are just fun to explore while others offer some very practical advice on practical matters.<br /><br />The page is not limited to CSS resources, but also delves into areas of good website design and creativity, along with anything else you could possibly want for your design needs. Our only criticism of this site is that it might be too extensive to find a specific tutorial or help guide.<br /><br /><a href="">Official Cascading Style Sheets Level 2 Specification</a><br />This is the place where it all starts if you want to learn CSS. Here you will find the official documentation on how to use CSS and what CSS is used for. Many novice website owners are scared away from this site because it is written in very technical language and they fear that they will not be able to understand it. If you feel this way, be careful not to sell yourself short. The specifications are actually much easier if you know how to read them.<br /><br />When going over this document, keep in mind a few things. First, CSS was built for more than just the Internet. CSS can be used in print media and broadcast media as well. So when you are reading some of the instructions in the official manual you may find some aspects that do not apply to what you are doing. Secondly, do not worry if you do not understand a certain chapter or bit of information. The trick to learning CSS is to get a basic understanding of it first, then practice, then go back and re-read what you have already read (things will make a bit more sense this time around), then practice, then go back and re-read again, and so on. Every time you practice what you learned and go back to re-read some of the specifications, it will make more and more sense to you.<br /><br />As a point of reference, if you want to just go over the most important chapters in the manual, be sure to read these chapters: Chapters 8-12, 14-18, and 4-6.<br /><br /><a href="">CSS from the Ground Up</a><br />Ok, so you have tried the official manual and it is just too difficult to understand. That is fine. There is a lot of information included in the manual, and they certainly do not work at entertaining you with the manual. If you want a bare bones tutorial on CSS, the people from Web Page Design for Designers have put together a pretty good basic tutorial which should get you started on your first CSS pages.<br /><br /><a href="">Listamatic</a><br />One thing you will learn as you begin to work with CSS powered layouts is that lists are extremely powerful tools. Lists are a vital part of building a website with good code flow. Getting lists to appear correctly in different browsers, or to appear in new, original ways, however, can be quite challenging.<br /><br />Listamatic offers several examples of lists that use simple CSS. The examples cover nearly everything that you could possibly hope to achieve from an HTML list. Of course, if you are working with a nested list, they have <a href="">examples</a> of those as well.<br /><br /><br />This site offers a little bit of everything. They offer a great gallery for you to stop by and gawk at, as well as a number of resources on everything from lists to building layouts that do not use tables. Definitely a good overall resource on CSS.<br /><br /><a href="">CSS Layout Techniques</a><br />No CSS guide would be complete if we did not address the issue of building a layout that does not use tables. This is certainly the most challenging aspect of CSS, learning how to build a nice layout. The people over at have put together examples of several different types of layouts. They may not offer every layout you could possibly use, but looking over their guides will certainly help you learn different techniques to learning how to layout your page.<br /><br /><a href="">Ruthsarian Layouts</a><br />There really cannot be enough resources on how to work with layouts using CSS. Ruthsarian Layouts offers several very good examples of popular layouts.<br /><br /><a href="">PositionIsEverything</a><br />And yet again, we offer another site dedicated to learning layouts and the little quirks that each browser brings into your CSS design. This site may just have the most information on position with CSS than any other site.<br /><br /><a href="">StyleGala</a><br />This is another site that goes a bit beyond CSS and into some other aspects of design, but still offers so much to learn from that it is highly worth putting in your favorites file. Included in this site is an impressive gallery, some forums, a collection of bullets that you can use on your site (where has this been for the past several years?), and a great collection of resources.<br /><br /><span style="font-weight:bold;">Using These Resources to Learn</span><br /><br />Whether you are a code junkie or are a person who relies on FrontPage to do all of your design, moving in the direction of CSS and properly formatted HTML is the future of the Internet. For many, beginning the process of learning CSS may seem like a useless and overly-difficult venture. However, if you are responsible for the look and feel of your website you should begin to explore this technology which is being used more and more.<br /><br />The best way to learn CSS is to start using it. Experiment with different parts of CSS. Try and accomplish different tricks that you have never done before. If you have never created a page without tables, try and do so today. If you have never worked with a list to format it in a completely different manner, experiment with that. Browse through some of the sites in the many different galleries offered to us and get inspired. Use these sites and these resources to imagine what your website could look like.<br /><br />Your website is your sales pitch to your visitors. When they arrive at your website, it should be your goal to present to them the best looking page you can possibly provide. A well designed page will provide your users with the comfort that you are invested in your business, and you will be invested in them as a customer and visitor.<br /><br />The Internet is a rapidly changing environment, with new technology and new tools being made available to enhance your site every day, and thus enhance your visitor's experience. It is your responsibility to make sure that your website sells, and that requires using the modern and powerful technologies that are available to us.<div style="clear:both; padding-bottom:0.25em"></div> </p> </div> <p class="post-footer"> <em>posted by Leo at <a href="" title="permanent link">12:23 PM</a></em> | <a class="comment-link" href=""location.href=;>0 comments</a> <span class="item-action"><a href="" title="Email Post"><img class="icon-action" alt="" src="" height="13" width="18"/></a></span><span class="item-control blog-admin pid-1072213917"><a style="border:none;" href="" title="Edit Post"><img class="icon-action" alt="" src="" height="18" width="18"></a></span> </p> </div> <!-- End .post --> <!-- Begin #comments --> <!-- End #comments --> <!-- Begin .post --> <div class="post"><a name="115800035517686423"></a> <h3 class="post-title"> Is Your Website Search Engine Friendly? Your Personal Checklist </h3> <div class="post-body"> <p> <div style="clear:both;"></div>When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. As a result, if they were to continue with the site as it stands they are unlikely to attain competitive search engine rankings.<br /><br />The following is checklist designed to help you gauge the search engine friendliness of your website and, if you are in the midst of planning a website this checklist will help you avoid the common pitfalls of unfriendly designs.<br /><br /><span style="font-weight:bold;">Technologies</span><br />First consider what technologies your website is using. There are certain technologies that require a little more hand holding than others to ensure search engine compatibility.<br /><br /> <span style="font-weight:bold;"> 1. FRAMES</span><br /> Lets start with this oldie. Luckily, frames are becoming a way of the past what with the use of DIV layers and the slow onset of incredibly flexible AJAX coding. The long and the short of it is that if you have Frames on your website then you are starting off at a disadvantaged position that cannot be truly search engine friendly no matter what you do. There are, however, some remedial fixes that will tie you over until you can redesign your site; yes I said redesign. The fix that I recommend is to use a noframes tag whereby you place another version of your web page inside of your framed page. This 'backup' page is what the search engines will view; here you can place relevant content and navigational elements so that the search engines can at least navigate portions of your site that are (hopefully) not framed.<br /><br /> More info on the <a href="">no frames tags.</a><br /><br /> <span style="font-weight:bold;"> 2. FLASH</span><br /> There was a big brouhaha that Flash had become search engine indexable and you no longer had to worry about its search engine issues. Frankly, I have not seen the fruits of this 'improvement' to a respectable degree yet so I still consider it a kiss of death for websites designed solely in Flash. If you have a Flash-only website then I recommend one of these two options; one is to design an html version of your website and make the home page of your website html rather than Flash where you can then allow users to choose between html or Flash. The second option is to redesign the site so that it mixes both html and flash together. For example, this might mean implementing Flash amidst content on an HTML page as you would an image. I realize there are certain limitations to this option but if you can create a slick site in this manner then you will have the best of both worlds; clean search engine friendly content along with an interactive, multimedia feel. Just remember that the majority of relevant text should be in HTML format for the search engines to index. <br /><br /><span style="font-weight:bold;"> 3. Search Engine 'Unfriendly' Dynamic URL's</span><br /> Unfriendly dynamic URL’s are a common side effect of using a Content Management System that is not designed with search engine rankings kept in mind. Here are some examples of some unfriendly URL’s:<br /><br /> <span style="font-weight:bold;">Sample 1: </span><br /><br /> <span style="font-weight:bold;">Sample 2</span>:<br /> id=F98ZF4&productId=39222§ion=wicked&brand=582&template=532<br /><br /> These URLs are problematic because a search engine may consider these addresses too complex to spider. Why too complex? Suffice it to say that the more complex the URL, the higher the chance that a search engine robot will consider the content too dynamic to read; it changes too often to be valuable to a search engine.<br /><br /> The way around these types of URLs is actually not so difficult; it may only require a small investment of time and money. The 'time' will be required when researching which URL fix is right for your system. The money may be required to pay a programmer to implement and test the new URLs. Here are how the URLs might look once they are fixed to be search engine friendly:<br /><br /> <span style="font-weight:bold;">Sample 1 Fixed:</span><br /><br /><br /> <span style="font-weight:bold;">Sample 2 Fixed:</span><br /><br /><br /> These URLs are better because they do not include the extraneous characters that are so telltale on dynamic websites. In addition, the URLs are designed to appear like normal website directories when in fact they are dynamic URLs. <br /><br /> <span style="font-weight:bold;">Important</span>: it is vital that you minimize the length of the URLs that you use. Search engines may stop crawling a website if there appear to be too many subdirectories. The samples above show fixed URLs that have about as many subdirectories as I would allow (4). <br /><br /><span style="font-weight:bold;">Design</span><br />This section focuses on the overall layout and usability of your designs from the perspective of a search engine robot. Search engine friendly design is occasionally quite complex so I have provided a list of the most common issues to consider.<br /><br /> <span style="font-weight:bold;"> 1. Menus</span><br /> Are the menus on your website spiderable? If not you may be hiding major areas of your website from search engine spiders and missing out on additional search engine rankings.<br /><br /> The fact is there are very few menus out there that a search engine will have a problem following, but there are definitely some worth avoiding. For instance do not use a JavaScript Jump Menu <a href="">(example)</a> as the core mode of navigation of your website; search engines cannot index this type of menu. Also be careful of Flash menus, they look slick but they will impede the progress of a search engine spider especially if they are the only means of navigation within your site.<br /><br /> <span style="font-weight:bold;"> General Menu Rules</span><br /> The ideal menu would be text based and each text link would include the keywords you are targeting on the destination page. Setting up a menu with this much forethought requires that you determine the layout and content for your site before web design begins. Once you have a clear picture of the content for each page you can then research the keywords that are best to target per webpage. This essential keyword research can be done in house easily enough using systems-like <a href="">keyword research tools</a> that provide you with a glimpse into how your customers think by showing how many searches there are per month (or year) for a particular term. <br /><br /> Remember, almost every page within your site has a very real opportunity to gain a top ranking; all you need to do is ensure that the design, content and site structure is optimized. Ensuring that the menu is carefully thought out and designed is a crucial step for top rankings.<br /><br /> Finally, if you are at all uncertain whether your menu is search engine friendly then be certain to back it up with a text menu in the footer of your page using the same keyword targeting principles noted above.<br /><br /> <span style="font-style:italic;"><span style="font-weight:bold;"> Tech Advice:</span></span> a simple text menu may be less than desirable for you; in this case I recommend <a href="">DHTML menus</a>. These menus use text but in a manner that is quite appealing and very search engine friendly.<br /><br /> <span style="font-weight:bold;"> 2. Sitemaps</span><br /> Sitemaps can dramatically help the visibility of your website by allowing search engine spiders easy access to all of the pages in your site. Place a link to the sitemap on every page within your site to ensure easy access no matter where a search engine or user enters your site.<br /><br /> <span style="font-weight:bold;"> Sitemap Tips</span><br /> Just having a sitemap will help but how you build your sitemap will also play a role in how well the search engines catalogue it. For example, if you have a twenty-page website it would be ideal to create a sitemap where each page is represented by a title along with a short description. Ultimately, the page may be a bit long but it will have content that the search engines like to index and it will boost the relevance of the linked pages because the titles will accurately represent the content. So in effect, you will now have more than just a sitemap; you will have a table of contents for your site that has the potential of getting a ranking and provides an extra boost to the ranking worthiness of each page.<br /><br /> <span style="font-weight:bold;">Google Sitemap</span><br /> Google Sitemap is an additional design element that you should consider adding. Here is an article Scott Van Achte wrote on <a href="">how to implement your own Google Sitemap.</a><br /><br /><span style="font-weight:bold;"> 3. Layout</span><br /> How you layout your page can make a significant difference in how well your site ranks and ultimately how search engine friendly it is.<br /><br /> <span style="font-weight:bold;">Tips for Layout</span><br /> Search engine robots read a webpage from the top of the source code (the programming that made your page – see "view source" in your browser) all the way to the bottom. As a result, it is important to ensure that both of the following elements are found as close to the beginning of code as possible:<br /><br /> A) A short sentence introducing the topic using the keyword targets you have chosen for the page. B) Your text menu and other navigational aids, or if this is not possible it would be even more beneficial to start with a paragraph or two of relevant content followed by the navigation.<br /><br /> By placing this information near to the top of the page, you will promptly present the search engine robot with relevant text that backs up the page title and backlinks. You will also provide an immediate sitemap of sorts for the search engine to spider, which includes keywords relevant to each page.<br /><br /> <span style="font-weight:bold;"> 4. Splash Pages – ACK!</span><br /> With the odd exception Splash Pages are a kiss of death for a website because the home page (the first page seen when someone visits your domain), your most important page, is often converted into nothing but an excess entry point with little or no relevant content on it. Aside from reducing your chances for ranking, you are also making your visitors take another step to get to content or sales material in your site. Any additional steps you add will lessen the likelihood of a successful sale.<br /><br /> <span style="font-weight:bold;"> Please Let Me Change Your Mind</span><br /> If you think you need to use a splash page then you need to talk to someone who will change your mind. No, honestly, give me a call if you want because there is nothing more painful to a SEO or search engine friendly web designer than to see a Splash Page in use. If, in the unlikely scenario your splash page is required, there are ways to make it slightly more search engine friendly.<br /><br /> 1. Add a highly relevant and well-worded paragraph to the page so that the search engines have something to index that shows them they are in the right place.<br /> 2. Either provide a link to your sitemap or implement a text menu in the footer of the page so the search engines can access the internal workings of your website without having to take an extra step. <br /><br /><span style="font-weight:bold;">In Summary</span><br />Creating a search engine friendly website requires a basic to advanced understanding of how a search engine works, depending on the complexity of the planned website. Complexity aside, the notes above provide a good basis for you to evaluate the friendliness of your website and make changes where necessary.<div style="clear:both; padding-bottom:0.25em"></div> </p> </div> <p class="post-footer"> <em>posted by Leo at <a href="" title="permanent link">11:37 AM</a></em> | <a class="comment-link" href=""location.href=;>0 comments</a> <span class="item-action"><a href="" title="Email Post"><img class="icon-action" alt="" src="" height="13" width="18"/></a></span><span class="item-control blog-admin pid-1072213917"><a style="border:none;" href="" title="Edit Post"><img class="icon-action" alt="" src="" height="18" width="18"></a></span> </p> </div> <!-- End .post --> <!-- Begin #comments --> <!-- End #comments --> </div></div> <!-- End #main --> <!-- Begin #sidebar --> <div id="sidebar"><div id="sidebar2"> <!-- Begin #profile-container --> <div id="profile-container"><h2 class="sidebar-title">About Me</h2> <dl class="profile-datablock"><dt class="profile-img"><a href=""><img src="//" width="80" height="60" alt="My Photo"></a></dt> <dd class="profile-data"><strong>Name:</strong> <a rel="author" href=""> Leo </a></dd> <dd class="profile-data"><strong>Location:</strong> Sofia, Sofia, Bulgaria </dd></dl> <p class="profile-textblock">I'm young smart person.Whit fast brain and good heart!I'm always ready to help somebody.</p> <p class="profile-link"><a rel="author" href="">View my complete profile</a></p></div> <!-- End #profile --> <script type="text/javascript"><!-- google_ad_client = "pub-0751672233257667"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000"; google_ad_width = 120; google_ad_height = 60; google_ad_format = "120x60_as_rimg"; google_cpa_choice = "CAAQxZqazgEaCMOiwb9yonQWKIHD93M"; //--></script> <script type="text/javascript" src=""> </script> <script type="text/javascript"><!-- google_ad_client = "pub-0751672233257667"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000"; google_ad_width = 120; google_ad_height = 60; google_ad_format = "120x60_as_rimg"; google_cpa_choice = "CAAQ2eOZzgEaCD4zuVkdzt_CKI-293M"; //--></script> <script type="text/javascript" src=""> </script> <p></p> <!-- Search Google --> <center> <form method="get" action="" target="_top"> <table bgcolor="#cccccc"> <tr><td nowrap="nowrap" valign="top" align="left" height="32"> <a href=""> <img src="" border="0" alt="Google" align="middle"></img></a> <br/> <input type="text" name="q" size="25" maxlength="255" value=""></input> </td></tr> <tr><td valign="top" align="left"> <input type="submit" name="sa" value="Search"></input> <input type="hidden" name="client" value="pub-0751672233257667"></input> <input type="hidden" name="forid" value="1"></input> <input type="hidden" name="ie" value="ISO-8859-1"></input> <input type="hidden" name="oe" value="ISO-8859-1"></input> <input type="hidden" name="cof" value="GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;"></input> <input type="hidden" name="hl" value="en"></input> </td></tr></table> </form> </center> <!-- Search Google --> <h2 class="sidebar-title">Free Links</h2> <ul> <li><a href="">Search Engine Whois Tool</a></li> <li><a href="">Search Engine Webnews</a></li> <li><a href="">Search Engine Marketing and Strategies</a></li> <li><a href="">Search Engine Optimization News</a></li> <li><a href="">Search Engine Marketing Tools</a></li> <li><a href="">Professional Search Engine Submission Company. 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