The World of Search Engine Optimization and Search Engine Marketing. Here you will find lessons,tips, news and articles on Search Engine Optimization (SEO), Internet Marketing, Advertising and Promotion ,free lessons and tips,useful tools, information and more.Enjoy Yourself!

Thursday, September 14, 2006

Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts

This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:

Matt recommends using dashes over underscores to delimit words in urls. 2005.
Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.

Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.

If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.

Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

Assign unique, descriptive tag and headings to every page. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">10.</span><br />Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">11.</span><br />Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">12.</span><br />Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">13.</span><br />Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">14.</span><br />Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.<br /><br /><span style="font-weight:bold;">15.</span><br />Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.<br /><br /><span style="font-weight:bold;">16.</span><br />Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.<br /><br /><span style="font-weight:bold;">17.</span><br />External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.<br /><br /><span style="font-weight:bold;">18.</span><br />Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — vs. vs. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.<br /><br /><span style="font-weight:bold;">19.</span><br />Do not use the URL removal tool to remove if you are worried about URL canonicalization and have both and in the Google index. This will remove the entire site. 2006.<br /><br /><span style="font-weight:bold;">20.</span><br />Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.<br /><br /><span style="font-weight:bold;">21.</span><br />404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.<br /><br />Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble, I'm sure.<div style="clear:both; padding-bottom:0.25em"></div> </p> </div> <p class="post-footer"> <em>posted by Leo at <a href="" title="permanent link">2:34 PM</a></em> <span class="item-action"><a href="" title="Email Post"><img class="icon-action" alt="" src="" height="13" width="18"/></a></span><span class="item-control blog-admin pid-1072213917"><a style="border:none;" href="" title="Edit Post"><img class="icon-action" alt="" src="" height="18" width="18"></a></span> </p> </div> <!-- End .post --> <!-- Begin #comments --> <div id="comments"> <a name="comments"></a> <h4>0 Comments:</h4> <dl id="comments-block"> </dl> <p class="comment-timestamp"> <a class="comment-link" href="">Post a Comment</a> </p> <p class="comment-timestamp"> <a href=""><< Home</a> </p> </div> <!-- End #comments --> </div></div> <!-- End #main --> <!-- Begin #sidebar --> <div id="sidebar"><div id="sidebar2"> <!-- Begin #profile-container --> <div id="profile-container"><h2 class="sidebar-title">About Me</h2> <dl class="profile-datablock"><dt class="profile-img"><a href=""><img src="//" width="80" height="60" alt="My Photo"></a></dt> <dd class="profile-data"><strong>Name:</strong> <a rel="author" href=""> Leo </a></dd> <dd class="profile-data"><strong>Location:</strong> Sofia, Sofia, Bulgaria </dd></dl> <p class="profile-textblock">I'm young smart person.Whit fast brain and good heart!I'm always ready to help somebody.</p> <p class="profile-link"><a rel="author" href="">View my complete profile</a></p></div> <!-- End #profile --> <script type="text/javascript"><!-- google_ad_client = "pub-0751672233257667"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000"; google_ad_width = 120; google_ad_height = 60; google_ad_format = "120x60_as_rimg"; google_cpa_choice = "CAAQxZqazgEaCMOiwb9yonQWKIHD93M"; //--></script> <script type="text/javascript" src=""> </script> <script type="text/javascript"><!-- google_ad_client = "pub-0751672233257667"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000"; google_ad_width = 120; google_ad_height = 60; google_ad_format = "120x60_as_rimg"; google_cpa_choice = "CAAQ2eOZzgEaCD4zuVkdzt_CKI-293M"; //--></script> <script type="text/javascript" src=""> </script> <p></p> <!-- Search Google --> <center> <form method="get" action="" target="_top"> <table bgcolor="#cccccc"> <tr><td nowrap="nowrap" valign="top" align="left" height="32"> <a href=""> <img src="" border="0" alt="Google" align="middle"></img></a> <br/> <input type="text" name="q" size="25" maxlength="255" value=""></input> </td></tr> <tr><td valign="top" align="left"> <input type="submit" name="sa" value="Search"></input> <input type="hidden" name="client" value="pub-0751672233257667"></input> <input type="hidden" name="forid" value="1"></input> <input type="hidden" name="ie" value="ISO-8859-1"></input> <input type="hidden" name="oe" value="ISO-8859-1"></input> <input type="hidden" name="cof" value="GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;FORID:1;"></input> <input type="hidden" name="hl" value="en"></input> </td></tr></table> </form> </center> <!-- Search Google --> <a href=""><img src="" alt="Add this blog to my Technorati Favorites!" /></a> <script type="text/javascript" src=""></script><noscript><a href="">Blog and website traffic feed</a></noscript> <form Method="POST" action=""> Enter your Email<br><input name="EMAIL" maxlength="255" type="text" size="30" value=""><br> <input name="FEEDID" type="hidden" value="85659"> <input type="submit" value="Subscribe me!"> <br>Powered by <a href="">FeedBlitz</a></form> <h2 class="sidebar-title">Previous Posts</h2> <ul id="recently"> <li><a href="">The 10 Best Resources for CSS</a></li> <li><a href="">Is Your Website Search Engine Friendly? Your Pers...</a></li> <li><a href="">How To Analyze Your Website</a></li> <li><a href="">Geotag -Meta Tags</a></li> <li><a href="">Search Engine Facts</a></li> <li><a href="">Why XSS is Here to Stay</a></li> <li><a href="">How to Cross-Link Your Websites</a></li> <li><a href="">How to Analyze a Competitor’s Website</a></li> <li><a href="">The Google PageRank Algorithm</a></li> <li><a href="">Defend Against Black Hat SEO: Your Web Host Can He...</a></li> </ul> <form method="post" action=""> <input type="hidden" name="ID" value="45964" /> Enter your email </b>!<br /><br /> <input type="text" name="email" value="" size="20" maxlength="100" /> <input type="submit" name="Submit" value="subscribe" /><br /> <a href="">powered by Bloglet</a> </form> </ul> </MainOrArchivePage> <h2 class="sidebar-title">Ads</h2> <p id="powered-by"><a href=""><img src="" alt="Powered by Blogger" /></a></p> <li><a href="" title="XML, RSS" rel="alternate" type="application/rss+xml"><img src="" alt="XML, RSS" style="padding-right: 5px; border:0;"/><b>Site Feed (RSS)</b></a></li> <li><a href="*"><img src="" width="91" height="17" border="0" align="middle" alt="Add to My Yahoo!"></a></li> <li><a href=""><img border="0" src="" alt="Top Marketing/SEO Blogs" /></a></li> <li><a href="" title="Subscribe to this feed listing"><img src="" alt="Subscribe to this feed listing" border="0"/></a></li> <li><a href=""><img src="" border="0" alt="Subscribe with Bloglines"/></a></li> <li><a href=""><img src="" width="91" height="17" alt="Add to Netvibes"/></a></li> <li><a href="" target="_blank"><img src="" alt="blog search directory" width="80" height="15" border="0"></a></li> <li><a href="<>&title=<Search engine Optimization(SEO) and Search Engine Marketing(SEM) Resource for Webmaster, Site Owners and every one who want to be in N1 position on Google,Yahoo and MSN>"><img src="" />Social bookmark this</a></li> <li><a href=""><img src="" alt="Blog Directory" style="border:0;width:80px;height:15px;" /></a></li> <!-- <p>This is a paragraph of text that could go in the sidebar.</p> --> </div></div> <!-- End #sidebar --> <!-- Begin #footer --> <div id="footer"><div><div><hr /> <p align="left"><!-- This is an optional footer. If you want text here, place it inside these tags, and remove this comment. --> <a href="">Webschool</a> - <span class="comment-poster"><strong>search engine optimization and search engine marketing blog</strong></span> </div></div></div> <!-- End #footer --> <em class="clear"> </em> </div> <!-- End #content --> </div></div> <!-- End wraps --> </body> </html>