Search Engine Advertising Choices

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?

Most SEOs speculate that advertisers understand paid-advertising better than organic placement. As much of search marketing is conducted in-house and optimization is a learned-skill, corporate marketing departments lean towards the very simple model of paid-search. Organic search engine placement continues to be perceived as a nebulous service that can take time to show results. On the other hand, paid-ad placements tend to show up minutes after they are established and bidding one's way to top spot is relatively easy....