Selecting a Quality Domain Name

1. Select a Domain Name that Reflects Your Web Site-
Above all else, your domain name should reflect what your web site is all about. You would want to select a domain name that tells the world what your web site is all about.

2. Select a Domain Name that Contains Your Web Site's Keywords-
Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase because some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page.

3. Select a Domain Name that will be Easily Remembered-
With millions of web sites accessible on the Internet, it is also very important to select a domain name that will be easily remembered.

4. Select the Best Domain Extension-
Another consideration of importance is the domain name extension. Although there are many new domain extensions available, dotcom is still the best choice. When typing in a web address, Internet users automatically want to type in a .com extension, since this is the extension that has been embedded into our brains from the start.

5. Avoid Using Numbers in Your Domain Name-
Although you may be tempted to do so, avoid using numbers within your domain name. Including a number within your domain name can cause problems. When you tell someone your web address, you will continually have to tell them it's a number and not the word. This type of domain name can cause confusion.

6. Avoid using Dashes and Underscores in Your Domain Name-
Avoid using dashes, underscores or any other characters within your domain name that may cause confusion.

7. Avoid Using Abbreviations Within Your Domain Name-
As a rule, try to avoid using abbreviations or anything that will be difficult for your visitors to remember. Not only will this cause confusion, but it can also cause your potential visitors to make spelling mistakes when trying to type in your web address.

8. Avoid Using Long Domain Names-
Although you may now register long domain names, it's really not a good idea. Try to keep your domain name as short as possible. The longer the domain name the harder it is to remember and the more apt your potential visitors are to make a typo when typing it into their browser.

9. Ensure Your Domain Name is Not a Trademark Infringemen-
It is your responsibility to ensure that your potential domain name doesn't infringe on any registered trademarks, as the trademark laws that apply in the hard copy world also apply on the Internet.

When you're ready to begin, create a list of a dozen or more potential domain names, as chances are, your first choice will already be taken. With any luck, one of the domain names on your list will be available.

ake your time and select a quality domain name that will grow with your business. It will be well-worth your time and effort in the long run.

Leo